New generations are moving in new directions with their use of video. Americans currently under 44 years of age, Gen X and the Millennial generation, are more likely to purchase or rent a DVD at least once a month than are Baby Boomers. The generational trends are particularly apparent in the distribution of video over the Internet. The majority of Millennials regularly view streaming video (52 percent), while only 37 percent of Gen X and 21% of Boomers do so. More than a third of Millennials download videos regularly (37 percent), while only 18 percent of Gen X and 11 percent of Boomers do so. Although the numbers are still small, Millennials are five times as likely to consume video over their cell phones as are people over 30 years of age.
What does this mean? Distribution of video over the Internet is far less costly than any of the earlier methods, but those who access video this way are overwhelmingly younger people. If the product you are trying to disseminate is not produced in a way to speak to younger consumers, then it will not likely go very far through Internet distribution. Take for example, the growing numbers of pastors who are distributing video of their sermons over the Internet. Are they preaching sermons tailored to the younger audience? It is unlikely, considering the median age of the congregation. So this method has great potential, but it is almost entirely unrealized at the moment.
Source: Survey conducted by Knowledge Networks, Cranford, New Jersey