Additional light on the values and attitudes of the Millennial generation comes from a new survey published in the October issue of Cosmopolitan. This is a nationwide random sample of 18 to 34-year-old women.
- 82% believe their generation will have a higher divorce rate
- 81% say they would rather stay single their entire lives than marry a man that is not the right one for them
- 93% would rather be in an exclusive relationship than date around
- 65% want to live with a man before they decide to marry him
- 41% feel that it is OK to have a one-night stand occasionally
- 87% think that women are just as ambitious as men when it comes to careers
- 54% want to be established in a career before they get married
The researchers used cluster analysis to create a segmentation model for this generation of American women:
- A third are Go-For-It Girls - these are career-focused young women who say they would rather never marry than have to get a divorce because they married the wrong man
- Another third are Housewife Hopefuls who are family-focused and do not have much interest in a fulfilling career; they want to get married and have children
- One in five are Restless Explorers who have not made up their mind as yet on major issues about their life and don't want to commit to any relationship or alternative right now
- About 16% are Pleasure Seekers and see themselves as "sexy" and "fun-loving," spend most of their time and energy on recreation and believe it is OK to have relationships that are just about sex
These young women are in your congregation, volunteering in your ministry, part of your family. Which segment is most likely to respond to your approach to ministry? How do we convey the message of Christ to this new generation of American women?