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August 21, 2011


Darryl Stovall

Thank you, Monte. As usual, you are thoughtful and thought provoking.

David Hamstra

By "notes" do you mean the Notes app that allows someone to make blog style posts in Facebook, or status updates? The difference is significant because while the full text of status updates show up in the News Feed, the user has to click through to read notes.

Also, the default setting in Facebook is to filter content out of the News Feed that Facebook's algorithms decide you likely aren't interested in. So that could account for why only %12-16 of "friends" actually read a users content—only %20 or less may be seeing it in the first place.


Monte, you really know how to get a technology optimist to respond!
Let us consider Facebook within the context of social media technology. This technology’s birth is considered to begin with Myspace in 2003 with Facebook (FB)coming on board in 2004. FB has zoomed to over 700 million subscribers in that short time span.

The use of this tool as a ministry capability is muted as a mind shift is needed in knowing how to build virtual communities. Google Plus with its circle capability allows for niche small group as opposed to scatter shot approach.

When we can tap into what folks are thirsty for spiritually, we can leverage this technology to do great things. The use of social media to drive the revolution of the Arab Spring will be a good case study.


I agree with Chris and David. I've found that with Twitter and FB one has to work and building a community. It can't be passive.

Bedsides, we can't ignore the medium.


In working to build a community or following on FB and Twitter, is it self-defeating to post every day, or to not post every day? Is once a week better? Does it have more to do with frequency, or should I be barking up another tree - Maybe we should be responding to others' posts/tweets to get their attention?


The concern that this research raises for me is simple this: How can you build a community if the people you are trying to bring into that community see only about one in eight of your messages?

Dave, I rechecked the data and it is about the status updates not the "Notes" as the word is used in the FB system. I was using "notes" as a generic in my posting.


The numbers above (reaching at most 30 individuals, etc.) assume you are posting merely to your friends, which might be several hundred to a couple thousand. I maintain 3ABN's Facebook "Page", which has about 30,000+ followers, and on average FB says that each post appears in the feed of about 10,000 of them. A smaller number probably read and see each post. And even smaller number actually respond, which varies from a handful to well over 100 responses per post. This leads me to think we reach about 1 in 10, to 1 in 30, of each of our followers which each post. Hopefully this also means that with every 30 or so posts, we reach a majority of our fans at least once ... but it seems impossible to know for sure.

Rich DuBose

Facebook and Google+ is all about connecting with old friends and making new ones. If I sense that someone is trying to "sell" me something, I'm typically not interested and may "unfriend" them. It's just like the old Amway thing. Have you ever had "friends" hit you up with an Amway sales pitch. It changes the dynamic.

If I sense that you are sharing something with me, within the context of our relationship, that you are passionate about and really believe in, I'm willing to listen. And I may want to know more. But the moment I sense you are trying to "use" me for personal or commercial gain, I'm not there.

Can anyone else relate?

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